Although most people associate article marketing strictly with on-line promotion, you may get even more bang for your article buck by advertising your articles - and your company! - offline. Here is how you can turn your internet content into offline article marketing engines:

1. Submit articles to local papers and newsletters.

Most local newspapers, neighborhood associations or local organization newsletters may accept contributed articles or reviews. By submitting your very own articles on a hot and timely subject, you could improve your exposure and potentially acquire new subscribers or customers.

To get local sources for your articles or reviews, you could do a simple Google search. Type in "CITY newspaper" as well as "CITY shopper" (quotes included) with CITY being the location, or nearest major metropolitan city, in the Google search bar.

You're highly more likely to find multiple small publications in your very own area. Do not overlook neighborhood associations, or colleges, daycares, gyms, community facilities, churches, and clubs and organizations that create newsletters for their members. If their own readership matches your target market, getting featured in these is free of charge and will help you to expand your internet business.

2. Share your content with associates and potential customers.

Another online article promotion strategy is to print one of your favorite articles or reviews and mail it to potential customers, business associates and people who might find the content valuable. Include a sticky note that says "Thought you might find this beneficial," and sign your name. Make sure your web site address or contact data and a business card are included too. And then hand-address the envelope, include your name and return address, and drop it in the mail. If you make it a habit to send out a few every week, it could actually pay off in additional readers, web page visitors and potential customers.

3. Turn an article to a press release.

Newspapers are continually looking for fascinating information and stories they could use for their broadcast or print media. If your article has a good news hook linked to a current event or season, you might be able to pitch a story as a press release. First, do some research to find out who your best contact at the newspaper is. For example, if you're a landscaping business, identify who covers house and lawn, then learn some of their past posts to look at what topics they cover. Then, email or phone them. Introduce yourself and ask what kind of reports and information releases they wish to receive and how (via e-mail, fax, telephone or mail).

Once you're certain what the journalists are searching for, you could direct acceptable tales their way. If your article topic matches, format your article as a press release then send it to them as they requested. Remember the fact that reporters and newspapers get tons of of releases, a lot of which were written and sent by people who haven't taken any time to get to know the reporters or what they're looking for. By building a relationship with them, you stand a much greater chance of getting your data published.

4. Make print booklets of your content pieces.

Take a number of of your favorite articles and compile them into a booklet.

Mail them to prospective customers.

Include them with all physical purchases.

Provide them as a free present to subscribers.

Take them to networking occasions and leave at information desks or booths.

There are various ways to use offline article marketing strategies to reinforce your results. Be creative and look for new places to exhibit content pieces and find readers and subscribers. By giving them your well-written articles, you'll be able to establish yourself as a local expert and go-to individual when they require your services and goods.

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